Data quality is not an engineering problem
Most data quality problems are not engineering failures. They are quality decisions nobody made — thresholds inherited by default, definitions that were never agreed, policies that exist only as institutional habit.
Your data platform runs on decisions nobody made
The most consequential data infrastructure gaps are not the decisions that were made badly. They are the decisions nobody made — defaults the business inherited without signing off on.
The business metrics problem that data quality tools cannot fix
Business metric inconsistency is not a data quality problem. It is what happens when an organisation has never formally agreed on what its key metrics mean — and that is a governance gap, not a technical one.
